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First Core Industry Project of Huqiu Comprehensive Reform Project

Upgrading of Huqiu Wedding Dress Industry

In 2010, the Huqiu Comprehensive Reform Project was launched by Suzhou Municipal Government, which is designed to reform Huqiu into the “City Parlor” by centering on 5A-class Huqiu Scenic Area, traditional Suzhou culture and wedding dress industry layout. Among them, Huqiu Bridal City, Jinjidun Park Exterior Shooting Base and Honeymoon Hotel and other core projects will upgrade and promote the wedding dress industry.
Emerging as the times require, Huqiu Bridal City carries the important mission of leading the industry, transforming and developing to the direction of branding, originality and standardization. It is hoped that, by empowerment and integration, it will serve and promote the growth of enterprises in the industry. Finally, Suzhou can produce world-renowned brands, world-renowned designers and world-renowned industrial parks in the field of wedding dress.

Brief Introduction to Huqiu Bridal City

Located on the south of Huqiu Mountain Scenic Spot, Huqiu Bridal City covers an area of 120,000 m2, with a total construction area of 300,000 m2, 4 floors above the ground and 2 floors underground partially. It is equipped with more than 2,000 parking spaces. The City is constructed and operated by Suzhou Huqiu Wedding Dress Investment Co., Ltd., a wholly state-owned company, with an investment of 2.7 billion Yuan. It is the first comprehensive wedding industrial chain complex.
Huqiu Bridal City consists of four functional zones: Zone A (Wedding Shopping Center), Zone B (Wedding Shopping Center), Zone C (Wedding Experience Pedestrian Street), Zone D (Exhibition Leisure Center, under construction). With countless products of the wedding industry and more than 400 well-known brands, the City is a development engine and industry center of China’s wedding industry that integrates wedding products, wedding photography, studio supplies, exhibition release, talent cultivation and cultural development, which brings perfect one-stop shopping and romantic leisure experience for new couples and merchants around the world.

Industrial inheritance of 30 years starts a new development era

Going through for more than 30 years of accumulation and development, the total processing capacity of Huqiu Bridal City has accounted for about 70% of national total. It is the largest wedding dress production and marketing base in Southeast Asia, whose products have been expanded to more than 30 countries and regions around the world. The annual output value is 6.5 billion Yuan, and the related sales are over 60 billion Yuan.
In order to comply with the market trend, Huqiu Bridal City looks ahead to the future bearing Huqiu’s wedding dress industry under the governmental guidance. With the culture, commerce and travel linkages to deepen the industrial connotation, it connects and integrates with surrounding Huqiu Mountain Scenic Area and Shantang Street Scenic Area while promoting the industry to be stronger, which will transform and upgrade the original single wedding dress market into a one-stop wedding cultural tourism industrial park.
While fully promoting the upgrading of the Huqiu wedding dress industry, Huqiu Bridal City has fully utilized the role that state-owned assets drive to industrial development. By pooling resources of all parties, it shall optimize the industrial development environment, build a development platform, create new space for industrial upgrading with services, and establish new advantages for industrial development. In the inheritance and innovation, the wedding industry will be brought to a new height to create value for customers.

brand collections, diversified format builds a first-class commercial center

Huqiu Bridal City gathers industrial business including wedding dresses, cheongsam and xiuhe, men’s and children’s wear, make-ups and accessories, wedding merchandises, wedding photography, studio supplies, etc., as well as commercial services including leisure catering, photography base, e-commerce, warehousing and logistics, etc. Rich business forms and perfect supporting facilities will provide better business environment for merchants and meet all kinds of demands brought by the future super passenger flow, which will lay foundation for the long-term development and sustainable prosperity of Huqiu Bridal City.
      Zone A and Zone B: wedding shopping centers, covering the whole wedding industry chain, are new couples’ one-stop wedding shopping paradise and distribution center of industrial bulk procurement, equipped with food court, supermarkets and other service facilities.
      Zone C: Wedding Experience Pedestrian Street, an international leading pool store mode, composes of detached houses and gathers many well-known brands.
      Zone D: Exhibition Leisure Center, under construction, focuses on exhibition, fashion release, wedding feast and accommodation, catering and leisure.
      Huqiu Bridal City has first-class hardware facilities, which can provide a comfortable shopping environment. With more than 2,000 parking spaces, abundant product supply, commodities at all levels and prices, and high-quality customer service guarantee, the City can fully meet consumers’ needs for convenience.

Operation Advantages

Competitive differentiation

◎Strengthen the construction of retail terminal and differentiate competition strategies
Build a channel

◎Build a purchasing platform with both wholesale and retail
Forging brand power

◎Build the brand of Huqiu Bridal City by leveraging of industry organizations
Industry Leader

◎Cultivate merchants’ brands and establish industry leading based on the state-owned

Standardized Operation and Management Enhance Brand Core Force

Relying on the advantages of cluster, shouldering the task of upgrading, it shall promote the transformation of Huqiu Bridal City and realize industrial revitalization. It shall comprehensively enhance the core competitiveness of the brand, standardize the business order of the wedding dress market, improve the wedding dress industry chain, cultivate high-quality enterprises, and enlarge and strengthen the Huqiu wedding brand.

Advantages of markets of producing areas, scaled cluster and governmental support
Professional market, exhibition activities, e-commerce platform, talent cultivation
Unified planning, unified investment attraction, unified management, unified promotion, unified service

Enterprise Honors

◎China Fashion Brand Incubation Base

◎China Wedding Dress Procurement Base

◎China Wedding Dress Fashion Photography Base

◎“Three Grades” Demonstration Platform for Consumables of Jiangsu Province

◎Jiangsu Wedding Dress City

◎Jiangsu Wedding Dress Industry Base

◎2016 Top Ten Innovative Markets in China’s Textile and Dress Industry Annual Elite List

◎Top Ten Fashion Design Institutions (the Center) in Jiangsu Province

◎Most Popular Wedding Dress Shopping MALL of the Year

◎Guinness World Records

Development Prospect of Huqiu Bridal City

Two bases

Build a culture, commerce and travel integrated development industrial base and Asia’s largest wedding dress procurement base
Three platforms

Create three platforms including enabling services, innovative and entrepreneurial incubation and brand releasing

30years
Industrial heritage
300,000m²
Building area
4
Functional areas
400+
Shops
2000+
Parking space

On October 29, 2015Huqiu Bridal City and its brands Jusere, Lafine Paris, West Sunny, and Dennis appeared at Sheguang Hu Special Show of Beijing International Fashion Week, and staged a visually stunning wedding show.
On December 26, 2015the trial business ceremony of Huqiu Bridal City invited Zheng Kai, a famous celebrity, to facilitate the ceremony.
On December 27, 2015China Textile Association licensed Huqiu Bridal City the “China Wedding Dress Fashion Photography Base”. On the same day, 2015 China (Huqiu) Wedding Dress Industry Fashion Summit was successfully held.
On August 18, 2016 Huqiu Bridal City was awarded the title of “2016 China Fashion Brand Incubation Base” at the 2016 China Fashion Growing Brand Conference; 6 stationed brands Jusere, Dennis, Lafine Paris, West Sunny, and Honey Box were designated as “2016 China Fashion Growing Brand”.
On October 7, 2016Huqiu Bridal City hosted the “2016 China Wedding Industry Summit Forum”.
On October 7, 2016the Gorgeous upgrading - Brilliant blooming: 2016 wedding banquet of Huqiu Bridal City was hosted.
On October 7, 2016908 brides-to-be successfully set a Guinness world record for “A Grand Bridal Gathering ” at the event site.
On October 11, 2016Huqiu Bridal City and Suning formally launched strategic cooperation.
On October 15, 2016Huqiu Bridal City signed a cooperation contract with School of Continue Education in BIFT.
On October 31, 2016Huqiu Bridal City, together with DENNIS, held a “Decade” wedding dress release at Beijing International Fashion Week.
“Novel· Ideal” 2017 Jiangsu Wedding Dress Design Competition was held from March to July 2017. Through cooperation with Jiangsu Fashion Association, Jiangsu Fashion Designer Association, Beijing Institute Of Fashion Technology and other authorities, teachers and students from many fashion design colleges and independent designers were invited to participate in the contest. The four-month tournament contest has attracted wide attention from the society and peers.
The 2017 Huqiu Bridal City·China Wedding Dress Design Competition was committed to supporting the original design force and talent incubation platform. It cooperates with influential brands and institutions in the industry to promote development jointly, and guides the original brands to the world by incubating and promoting wedding dress city platform. The Competition lasted for three months, and 25 finalists eventually were selected from more than 400 contestants. The Competition ended successfully on October 14.
On March 19, 2018 the signing ceremony of “Inner Mongolia Flagship Shop of Huqiu Bridal City” was held in the Marriage Cultural Center of Huqiu Bridal City. The cooperation between the two parties was an important approach and innovation attempt in brand export and channel expansion, marking a new step in the national field of Huqiu Bridal City, and having a profound strategic significance.
On May 21, 2018 Huqiu Bridal City was awarded the title of “China Fashion Brand Incubation Base” in the 2018 China Fashion Growing Brand Conference and the 2nd National Fashion Brand Incubation Base Experience Exchange Conference; two stationed brands Flash Back and Essence of Cheongsam (in no particular order) won the title of “2018 China Fashion Growing Brand”.